• Cyril McAree

Lyons Tea Shows It's Support To Pieta House


Today marks the third year of Lyons Tea supporting Pieta House, who provide a free, therapeutic approach to people who are in suicidal distress and those who engage in self-harm. This partnership aims to support Pieta House by raising much-needed awareness and funds for the vital services it offers free of charge from its centres nationwide.

Lyons Tea trade customers can support Pieta House by purchasing the Lyons Tea Original Blend 600 special case. For every special case purchased, Lyons Tea will donate 50c to Pieta House, while stocks last. In addition, Lyons tea will donate 10c with the purchase of Lyons Tea Original Blend 80 promotional boxes. These promotional boxes will be available in selected stores nationwide from the end of September, while stocks last.

Jim Reeves, Customer Director at Unilever Foods Solutions said, “We’re delighted to once again offer our support to Pieta House, a charity providing much needed mental health services and resources across Ireland. Year on year we have exceeded the donation expectation and we’re hoping that this year will be no different. “A cup of tea, a listening ear and an encouraging chat can be the beginning for someone looking for support. Opening up and finding time to chat about challenges in everyday life is very important. I also want to remind everyone that Pieta House is there to offer non-judgemental support,” he added.

Commenting on the partnership with Lyons Tea, Brian Higgins, CEO at Pieta House said, “We cannot afford to be passive in the fight against suicide and the fight against stigma. The Lyons Tea Now We’re Talking campaign gives everyone the opportunity to use their voice; reach out or to help others in times of crisis.”

“It’s a partnership we really value,” said Paul Kelly, Head of Marketing Refreshment at Unilever, “We know how effective tea can be as a means of starting a conversation, even the most difficult ones. That’s why for the past three years we’ve been committed to ending the stigma often attached to mental health issues in Ireland through our partnership with Pieta House. We have been working directly with Pieta House to drive awareness of the services they provide and start a bigger conversation.

“Since its opening in 2006 Pieta House has helped over 40,000 people with over 240 therapists in 15 centres across the country. The total number of clients in 2016 were 3,971 and in 2017, that rose over 7,117. To date, the number of clients is over 5,000. The initiative highlights the importance of promoting positive mental health with young people and ensuring they know there are support services out there like those offered by Pieta House,” he added.

To avail of the Pieta House services, which are free of charge please visit pieta.ie for all centre contact details. Pieta House provide 24/7 support – if you are suicidal or self-harming you can contact Pieta House 24/7 via the Freephone helpline on 1800 247 247, you can also text HELP to 51444 (standard message rates apply).

Find out more about Pieta House at pieta.ie. Purchase the special pack at www.ufs.com/LyonsPieta


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