Hastings Hotels Group Grows Brand With New Luxury Grand Central Site
Global hospitality technology company Avvio has been brought on-board to support the launch of Grand Central Hotel in Belfast, part of the Hastings Hotels Group, to raise brand awareness online and drive bookings by creating a fully optimised website to support guest engagement. Grand Central Hotel, Hastings Hotels’ latest venture, is the largest and most expensively constructed hotel project ever seen in Northern Ireland. The £53 million hotel boasts 300 bedrooms, marble flooring and dramatic interior lighting. The family run hotels provides guests with an oasis of calm – luxury accommodation, gourmet dining and idyllic surroundings provide the perfect backdrop for a well-earned break.
Hastings Hotels’ portfolio includes seven stunning hotels across Northern Ireland, offering guest luxury accommodation, gourmet dining and idyllic surroundings including; Grand Central Hotel, Europa Hotel, Ballygally Castle, Culloden Estate and Spa, Stormont Hotel, Slieve Donard Resort and Spa and Everglades Hotel. Hannah Corbett, group digital strategist at Hastings Hotels, said: “We’re all very excited about the launch of the Grand Central Hotel – the perfect setting for absolute comfort and relaxation while showcasing the best of Belfast. “The team at Avvio really understand our goals and objectives. It’s important to us that the Grand Central appears as impressive online as it is in the flesh, and this was something that we worked closely with the team at Avvio to deliver. “Since we’ve started working with Avvio, our online presence has really started to develop and grow. We feel confident that the team at Avvio believe in the ethos of Grand Central and wider Hastings Hotels Group, ensuring we have everything in place to drive online bookings through our website.
“We’re continuing to work closely with team at Avvio to achieve our goals and objectives, building our brand awareness online and drive bookings across the group. “Thanks to the wealth of experience from Avvio’s digital team, the implementation of SEO and PPC adverts has resulted in a significant increase in interest in the wider Hastings Hotels Group from international markets, namely North America. Steve Collins, Irish country manager at Avvio, commented: “We’re thrilled to be working with Grand Central – one of Northern Ireland’s most luxurious hotels, building on our long-standing relationship with Hastings Hotels. “Our team have done a fantastic job in building Grand Central’s online profile in such a short space of time, creating a vibrant and contemporary website that complements the hotels modern simplicity. “The successful expansion of Hastings Hotels Group into the North American market really reinforces our position as the highest performing booking engine currently available on the market. We’re looking forward to continuing to grow the group’s brand online and expand their business over the coming years.”