• Cyril McAree

Avvio Bolsters UK & Irish Sales Team


Hotel technology experts, Avvio, has invested in expanding its sales team to meet the needs of its growing hotel and accommodation customer base.

Penny Crawford is head of sales operations for Avvio, and joins with a wealth of sales experience in the technology, hospitality and talent sectors. Her role encompasses strategic development of Avvio’s clients across Europe. She focuses on the generation of new business for the technology company which has demonstrated a strong growth record in recent years.

“My role is really a hybrid position – not just traditional sales. I work with both new and existing clients to identify where we can add commercial value.

“Many of our clients are aspirational in how they run their businesses. The travel sector - particularly accommodation - is really evolving, and technology underpins the growth potential for our clients.

“We provide everything from cutting-edge booking platforms, to digital marketing and web design solutions to hotel businesses which are looking to raise their online visibility and direct bookings. We also help our clients continue to grow through our market-leading e-commerce trained team.”

Peter Norton is senior business development executive. He joined Avvio in January 2018, following a successful career in business development spanning FTSE 100, NASDAQ, Fortune 500 and start-up companies.

His role at Avvio involves helping hoteliers, property managers and investment groups to identify and maximise their direct revenue growth through Avvio’s SaaS, digital and web design capabilities.

He works closely with Avvio’s wide range of clients to develop their direct strategy for UK and European based businesses.

Peter has a strong interest in web-based technology which has seen him work for some of the most cutting edge global technology providers.

“My interest was piqued with Avvio’s development and subsequent release of Allora. It was a fantastic opportunity to be involved in the team which has developed the world’s first AI-powered booking engine. Avvio is a truly ground-breaking company.”

Gillian Halley joined the European sales team earlier this year as senior business development executive. Her responsibilities are the continued development of Avvio’s strong home market. She is tasked with cultivating new business client relationships in Ireland’s hospitality sector, and is focused on developing and implementing a new business sales strategy.

“While working as a sales and marketing manager in a four-star property I was introduced to Avvio. At the time I thought ‘wow’ Avvio is so innovative and progressive!

“I previously worked for Independent News and Media’s ecommerce travel platform where I built many strategic and mutually successful relationships within the hospitality sector.

“I joined the Avvio team as they were looking for someone to build new relationships and drive opportunities in the Irish market…the fit was perfect!”

Commenting on this investment in the expanded team, Frank Reeves, Co-founder and CEO said: “We work in true partnership with our clients and our overall aim is to demonstrate how our proprietary technology adds real commercial value to a wide range of accommodation providers.

“Our sales team are on the frontline of our business and offer a wealth of experience in both hospitality and technology, they are more than sales people they are true business consultants to our client base. Our investment in experienced and knowledgeable staff is part of our overall strategy, and I’m proud to work with such a talented team.”

More about Avvio:

Avvio is the premium booking platform and digital agency for hotels and serviced apartment providers. Founded in 2002, Avvio is always innovating and has grown year-on-year by developing cutting-edge technologies that enable accommodation providers to drive outstanding growth in direct bookings, while reducing their dependence on online travel agency channels. Find out more about Avvio at www.avvio.com.


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