• Cyril McAree

Influential German Buyers Say ‘Guten Tag’ to Galway


A group of influential incentive buyers from Germany, who were on a ‘Meet in Ireland’ Educational familiarization trip, were shown around Galway last week to learn more on how they can programme Ireland for future high-end incentive programmes for their corporate clients in Germany.

For the majority of the German buyers, who come from Frankfurt, Düsseldorf and Munich, this was their first time to travel to Ireland. The visit was hosted by Fáilte Ireland’s Meet in Ireland team, in collaboration with sister agency Tourism Ireland.

Paul Mockler, Fáilte Ireland’s Head of Commercial Development, explained – “This type of visit with influential incentive buyers from Germany provides us with a really good opportunity to highlight what it is that sets Ireland apart - world-class venues and incentive experiences, ease of access, amazing landscapes, top hospitality and incredibly strong industries. We look forward to welcoming more business tourists from Germany next year and beyond.

“Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending almost three times more than the average visitor. In the first quarter of this year, Fáilte Ireland has already secured €42m worth of meetings, conferences, incentives and corporate events for Ireland under their Meet in Ireland and Dublin Convention Bureau brands and supported the Regional Convention Bureaux in Galway, Kerry, Shannon and Cork to convert a further €10m for their regions.”

A bespoke itinerary was designed to showcase what Galway has to offer and included a Fab Food Trail in Galway City stopping off at some of Galway’s top food spots. The group enjoyed visits to McCambridge’s for a spirit and cheese tasting; Irish pastries tasting at Griffin's Bakery; at Tigh Neaightan's it was Irish Sushi, Oyster, Crab with local beers tasting; then on to Hazel Mountain Chocolate Company and Cup An Tae Tea rooms. Also among the places the group visited were Glenlo Abbey and traditional Irish music and dance on board the Corrib Princess.

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