• Cyril McAree

Ireland Promoted To Top European Buyers As Premier Destination For Business Travel and Events


Top Irish trade have joined Fáilte Ireland at M&I Europe in Portugal this week to promote Ireland as a premier destination for corporate meetings and incentives.

The 18 MICE (Meeting, Incentive, Conference and Corporate Events) trade, alongside Fáilte Ireland’s Meet in Ireland and Dublin Convention Bureau teams, have met over 200 influential incentive buyers from across Europe at the event in the Algarve.

M&I Europe is a leading event for business travel and incentive buyers based in Europe, who will be booking corporate incentive travel programmes around the world in 2018 and beyond. The B2B workshop – involving pre-scheduled one-to-one meetings – provides an excellent platform for the participating Irish MICE companies to meet and do business with the top incentive buyers.

Paul Mockler, Head of Commercial Development at Fáilte Ireland, said: “We are delighted to participate in this year’s M&I Europe in Algarve, Portugal. This year alone Fáilte Ireland has secured €42million worth of meetings and events, helping to drive growth and jobs across the country. This type of event with influential business travel buyers from Europe provides us a really good opportunity to highlight what it is that sets Ireland apart - world-class venues and incentive experiences, ease of access, amazing landscapes, top hospitality and incredibly strong industries. We look forward to welcoming more business tourists from across Europe next year and beyond”. Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending almost three times more than the average visitor. In the first quarter of this year, Fáilte Ireland has already secured €42m worth of meetings, conferences, incentives and corporate events for Ireland under their Meet in Ireland and Dublin Convention Bureau brands and supported the Regional Convention Bureaux in Kerry, Galway, Shannon and Cork to convert a further €10m for their regions. The most recent conference win was the Aquaculture Europe - European Aquaculture Society 2020 – which will bring 1200 delegates to Cork.

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