• Cyril McAree

Leading US Travel Company Targets More Growth in Ireland

Gavin Tollman, CEO of Trafalgar, one of world largest travel companies, is in Ireland this week. Trafalgar and Brendan vacations are one of the largest US producers of American visitors to Ireland specialising in guided, escorted, private chauffeur, locally hosted rail travel and self-drive vacations in Ireland.

On Monday, Mr Tollman with his senior marketing team and sales managers from throughout the US, attended a dinner in the K-Club, Co. Kildare, to hear about Fáilte Ireland’s tourism brands, the Wild Atlantic Way, Ireland’s Ancient East andDublin to coincide with their Annual Sales meeting in the Straffon resort.

The Tollman Family own the Travel Corporation, including 30 travel brands such as Red Carnation Hotels and are in Ireland with Melissa DaSilva, President Trafalgar and Catherine Reilly, Managing Director (Ireland). Thanks to the work of companies such as Trafalgar & Brendan Vacations, North America tourism numbers were significantly up in 2017, with Ireland welcoming more than 2.1 million visitors throughout the year.

The briefing dinner was provided as part of Fáilte Irelands ongoing relationship with Brendan Vacations which supports the growth of new products and experiences for US visitors to Ireland. Many of their Ireland programmes bring economic benefits to small local tourism businesses across the country.

Paul Keeley, Director of Commercial Development with Fáilte Ireland explained – “We are delighted to be working in partnership with Trafalgar and Brendan Vacations to develop new seasonal and regional programming in Ireland. Their invaluable work in selling Ireland has contributed to North America performing ahead of the pack in 2017 welcoming more than 2.1 million visitors, up over 16% on 2016.”

Fáilte Ireland also works closely with the ITOA (Irish Tours Operators Association) and its members to target new and incremental growth from key markets with a view to grow Irelands share of leisure business across all markets in response to Brexit. Fáilte Ireland recently launched its Get Brexit Ready initiative to help businesses with business performance and build sales capability internationally.


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