• Cyril McAree

Tourism Minister Brendan Griffin Reviews Impact Of “Wonders of the Wild Atlantic Way” Campaign By To


Some 300 eye-catching billboard ads are highlighting the Wild Atlantic Way in key roadside and city centre locations across Britain right now. The ads feature strong and iconic images of various locations along the Wild Atlantic Way and the key message is the quick and easy access from Britain to those spectacular locations in under two hours. It’s all part of Tourism Ireland’s “Wonders of the Wild Atlantic Way” campaign which is under way in cities in Britain with direct flights to the West of Ireland – including London, Liverpool, Manchester, Birmingham, Glasgow and Edinburgh.

Tourism Minister Brendan Griffin visited London today (Tuesday, 27 March), where he met with the Tourism Ireland team to view the impact of the billboard ads. He was fully briefed on the organisation’s promotional programme for 2018, including this new €1.35 million Wild Atlantic Way campaign. The campaign will reach at least 10 million potential holidaymakers around Britain.

As well as the outdoor ads, the campaign includes co-operative ads with Ryanair – highlighting good value fares on London buses and online. It also includes a promotion on Classic FM with popular British journalist and presenter Bill Turnbull which will reach around six million listeners; a joint promotion with TripAdvisor; as well as social media promotions and email marketing.

PIC SHOWS: Siobhan McManamy and Judith Cassidy, both Tourism Ireland; and Tourism Minister Brendan Griffin, at one of the billboard ads highlighting the Wild Atlantic Way in London.

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