• Cyril McAree

Ireland Is A ‘Sure Bet’ In Las Vegas


The island of Ireland is being promoted as a top destination for business tourism this week, at Incentive Live in Las Vegas.

PIC SHOWS: Michael Some, Achievement Incentives & Meetings, meeting with Marie McKown, Tourism Ireland, at Incentive Live in Las Vegas.

Incentive Live is one of the leading events for business tourism and incentive buyers based in North America, who will be booking global incentive travel programmes for 2018 and beyond. The three-day B2B event – which involves pre-scheduled one-to-one meetings, as well as networking events – provides an excellent platform for Tourism Ireland to highlight the island of Ireland to the influential American incentive buyers in attendance.

“We are delighted to participate once again in this year’s Incentive Live promotion in Las Vegas,” said Alison Metcalfe, Tourism Ireland’s Head of North America. “This type of event provides us with a really good opportunity to highlight the island of Ireland to influential business tourism buyers and to spread the word about our world-class meetings, conference and incentive facilities.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. ‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.

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