• Cyril McAree

The 2nd Georgina Campbell Irish Breakfast Awards In Association With Failte Ireland Are Launched!

Despite the recent unseasonal weather, it’s shaping up to be a great year for Irish hospitality and with accommodation bookings well up everywhere and eating out for breakfast and brunch now hugely popular - especially in cities - the quality of The Irish Breakfast is playing a new part in showcasing the stellar standards of our food and hospitality industries.

Acknowledging the role of this modest meal in creating some of Ireland’s most memorable food and hospitality experiences, some of the nation’s leading businesses and personalities will again get due recognition for their unstinting efforts at the second annual Georgina Campbell Irish Breakfast Awards in Association with Failte Ireland, which are also supported by RTE lyric fm. The coveted Irish Breakfast Awards will be presented to winners and short-listed winners in each of the Failte Ireland accommodation categories and others, including Visitor Attraction and Brunch - and, very importantly - in Breakfast Foods categories, ranging from Breakfast Meats and Dairy, to Cereals, Preserves and Irish Bread.

In addition, the results of the first in a series of important annual Irish Breakfast Surveys conducted by Georgina Campbell in association with Failte Ireland will be announced on the day, revealing what the industry really thinks about breakfast and its potential for creating memorable guest experiences. This year, one of Ireland's most inspiring food entrepreneurs, Darina Allen of Ballymaloe Cookery School, is the keynote speaker; Darina - who offers Breakfast and Brunch courses at Ballymaloe Cookery School - will share some of her invaluable insights into The Irish Breakfast, and how to make it a special experience. Also speaking is Tara Kerry, Hospitality Manager at Failte Ireland who will explain their vision for the Irish Breakfast experience to become a highlight of a visit anywhere in Ireland.

So what’s different about these Awards? A lot, according to Georgina Campbell: “Aside from shining a spotlight on the meal that can only be described as the Cinderella of the Irish culinary scene, these are the only Awards [with the exception of the Euro-Toques Food Awards, which are nominated by chefs] where the main aim is to link the best Irish food producers with those who prepare and serve food to the public. How often have you had a wonderful dinner in a hotel, only to be disappointed by breakfast? Our winners can inspire others to up their game and ultimately, we hope, lead to everyone being able to enjoy an authentic breakfast experience that reflects the locality.” Explaining the key role of the Irish Breakfast Foods categories, Georgina added, “Whether it’s a nine- course Tasting Menu in a top restaurant or a homely breakfast in a B&B, quality ingredients are the foundation of any good meal. These Awards recognise the quality Irish Breakfast Foods that can lift this simple meal into an expression of the local land - and seascape - and we want to see more of them on Irish breakfast menus.”

Regarding the selection process, Ms Campbell said “Georgina Campbell’s Ireland’s rigorous programme of anonymous assessment visits continues all year and the resulting reports are then fed through to the respected independent website, Ireland-guide.com. Award winners are nominated solely by the assessment team - and the wealth of information gathered is also the foundation of our printed guides, of which the latest is the recently published Georgina Campbell’s Ireland, The Best of the Best.”

WHAT: Georgina Campbell Irish Breakfast Awards 2018, in Association with Failte Ireland

WHERE: InterContinental Hotel, Dublin WHEN: Thursday 22nd March 2018 (11.00am-2pm)



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