Carlo Boersma Appointed New Director Of Sales & Events At Carton House
Carton House, one of Ireland’s leading luxury resorts, recently welcomed hotel expert Carlo Boersma as the resort’s new Director of Sales and Events. Following an impressive senior level management career at some of the UK’s most recognised and distinguished hotels, Carlo will further strengthen Carton’s management team, boosting the resort’s reputation for attracting the best talent the hospitality industry has to offer.
Carlo’s extensive experience in the UK and Irish hotel industry best positions him to lead the Sales and Events initiatives for Carton House. Over the past decade, Carlo has held many senior sales roles across a luxury portfolio with leading UK hotel groups including Park Plaza Hotels & Resorts, Hilton’s Flagship hotel, the London Hilton on Park Lane and most recently as Head of MICE (Meetings, Incentives, Conferencing and Events) for Edwardian Hotels London. Here, Carlo built his status as one of the industry’s most sought-after Sales Directors, attributed to his successes delivering outstanding and results driven sales initiatives and campaigns.
As new Director of Sales and Events at Carton House, Carlo will now be the driving force behind a focused and pro-active domestic and International MICE department, leading and supporting the resort’s strategies and continuous business growth across key market segments including residential, conference, events, leisure, corporate, food & beverage, golf and spa.