• Cyril McAree

Kepak Partners With Guinness On New Food Offering For Irish Bars

Kepak, Ireland’s leading meat supplier to the foodservice market, has partnered with world renowned Irish brand Guinness to create a new slow cooked range for bar and hospitality industry. The new products, some of which have been created using the famed Irish stout, will be showcased (from Tuesday) at Hospitality Expo 2018 in Dublin.

Bláthnaid Ni Fhátharta, Marketing Director for Kepak Foodservice & Corporate Communications, said: “The face of the Irish bar sector has changed dramatically in recent years, and as a result, licensees have had to evolve and adapt their offering to keep up with ever-changing consumer demands and the evolution of eating and drinking habits out of home. This range was specifically developed with the publican in mind, this will allow them to offer world class menu items without the hassle. In combining the brand pull of Guinness with a range of traditional, favourite dishes, Kepak have produced a unique offering that’s perfect for the licensed trade.”

The products in Kepak’s new slow cooked range for the bar and hospitality industry include;

· Guinness Braised Beef Steak & Onions

· Guinness & Beef Casserole

· Pulled Pork and beef

· Minted Lamb Shank

· Pork Belly

· Beef and Pork ribs

· Various platter solutions.

The range was created after an independent review by Kepak of bars in the greater Dublin area revealed pub owners believe food is the second most profitable part of their business. According to Euromonitor International 2017 by Mintel, Bord Bia & Technomic, pubs have 17% of the food service market within the Island of Ireland.

Hospitality Expo 2018, the Irish Hospitality Industries Exhibition, will be held at the RDS from Tuesday, February 6th to Wednesday, February 7th. Visitors to the Kepak Foodservice stand FV57 can sample and enjoy the new range of products along with a Guinness.


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