• Cyril McAree

Callebaut Launches Lasting Impressions


Callebaut launches its new interactive marketing campaign as it strives to strike the right impression with customers. ‘Lasting Impressions’ demonstrates the accessibility of real Belgium chocolate adding value to café, pub and restaurant chefs, and operators.

As eating out of home becomes the norm, and consumer expectations of what they get for their money continues to rise, ‘Lasting Impressions’ positions Callebaut as quality without compromise for all occasions. The campaign places the real Belgium chocolate maker, at the heart of the casual dining and pubs markets, enabling them to add value to their sweet treats menus.

Focusing on helping café, pub and restaurant operators maximise profit whilst delivering on-trend sweet treats that will keep customers coming back for more; ‘Lasting Impressions’ launches with three bespoke channel guides, including serving suggestions for a range of popular and emerging day-parts, as well as a profit calculator for each serve, and top tips on how to deliver a Lasting Impression in your outlet.

The unveiling of ‘Lasting Impressions’ will be supported by the brand’s first interactive stop-motion imagery, bespoke customer activity, social and trade media as well as the re-launch of Callebaut’s microsite fortheloveofchoc.com. The new look microsite is the go to online resource for ‘how to’ videos, profit calculators, serving suggestions and downloadable versions of the channel guides.

Robert Harrison, sales director, Barry Callebaut commented: “The launch of our Lasting Impressions campaign absolutely cements where we want Callebaut to be in the market. Our real Belgium chocolate callets are fantastically versatile and can be turned into a delicious dipping or topping sauce in less than a minute. Our campaign aims to show that Callebaut can be used by everyone from chefs to baristas and most importantly we want to demonstrate the tangible point of difference Callabaut can offer operators, with maximised profits and returning customers”.


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