• Cyril McAree

€64m Worth Of New Business Won By Fáilte Ireland’s Dublin Convention Bureau in 2017

Fáilte Ireland’s Dublin Convention Bureau has confirmed €64m of new business has been won for Dublin so far in 2017 at its Christmas Breakfast Briefing to industry which took place in the CityWest Hotel this morning (7th December 2017). This revenue boost was a result of winning 150 new conferences for the city and county over the last number of months, which are set to deliver almost 45,000 international delegates to Dublin in events to take place over the period 2018 – 2021.

Among the notable conference wins recently confirmed for Dublin are:

  • Velo City 2019, the European Cyclists’ Federation convention taking place in 2019, delivering 2,000 delegates with a value of €3.2 million

  • World Con, the World Science Fiction Convention, taking place in 2019, delivering 5,000 delegates with value of €8m

  • European Federation of Periodontology’s 3rd Master Clinic, taking place in 2020, delivering 800 delegates with a value of approx. €1.3m

  • International & European Congress on Obesity (ECO / ICO), taking place in 2020 delivering 2,300 delegates with a value of approx. €3.7 million

  • World Association for the Advancement of Veterinary Parasitology, taking place in 2021 delivering 1,000 with a value of over €1.5 million

Sam Johnston, Manager of Fáilte Ireland’s Dublin Convention Bureau speaking at the Breakfast Briefing said that 2017 had been a very successful year for Dublin in winning international conferences and events and he forecast 2018 to have strong growth even with the uncertainty surrounding Brexit.

“I am delighted that the Dublin Convention Bureau has hit its target for 2017. We have worked extensively throughout the year to bring available international business to Dublin. Indeed, looking ahead we are forecasting strong growth for 2018 and in fact we are currently targeting business as far out as 2026. Dublin is and will continue to be a competitive and attractive place to hold international events.”

Speaking at the breakfast briefing, Paul Mockler, Head of Commercial Development at Fáilte Ireland announced the launch of the revamped ‘Meet in Ireland’ website, (www.meetinireland.com), which is a joint-initiative of Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland. “The primary aim of the newly redesigned and updated website, (www.meetinireland.com) is to ease access and navigation on the site for those considering hosting an international event on the island of Ireland. The website to date has been a fantastic tool for our three organisations in generating leads for international business opportunities. However, with the redesign, we are aiming to generate up to 75 leads within the first 12 months of operation which, would equate to €32.5m in pipeline business tourism. Those seeking information on hosting an event in Ireland will find a more efficient and streamlined process with lead generation data captured through Fáilte Ireland’s CRM system. All in all, with the redesign, visitor traffic to the site should increase from 30,000 sessions in 2016 to 40,000 per annum going-forward.”

Paul Mockler concluded by saying that the redesign has improved mobile phone optimisation, the new brand identity is now utilised and the imagery and content has been updated making the website a more effective tool for attracting international conference & events business to the island of Ireland.

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