• Cyril McAree

Fáilte Ireland And IMI Team Up For New Executive Development Programme

International tourism is undergoing a transformation in how it is developed, marketed and managed – driven by rapidly changing visitor expectations. With these parameters in place, Fáilte Ireland, working collaboratively with the Irish Management Institute, have created a new Executive Development Programme for senior level hospitality & tourism managers entitled “Hospitality and Tourism - Executive Development Programme”

This modular programme is designed for General Managers and Senior Departmental Managers who are ambitious and are looking to acquire the competencies they need to strategically lead your business/organisation. Being the first of its kind, the Programme has been specifically tailor-made for the Irish market where it will give senior level managers in the tourism industry a grounding in key areas (including Strategy, Leadership, Sales & Marketing & Finance); and aid them in developing a strategic implementation plan to guide their business performance into the future.

Commenting on the programme, Martina Bromley, Head of Enterprise & Hospitality Development with Fáilte Ireland, said:

“To address the challenges posed by the uncertainties of the tourism sector, organisations require executives with real leadership and managerial competencies. For tourism managers to be successful they must have a comprehensive understanding of this changing environment and have a definitive plan for the future.

For more information on the programme click here!

The programme is designed to allow tourism managers adjust their business strategy to meet their future needs, tailor the experiences they offer to match prevailing customer trends and focus their marketing activity to create a competitive advantage for their tourism business. To achieve this successfully requires excellent operational experience and competencies in the areas of strategy, sales, technology, marketing and finance, alongside ambitious leadership to make it happen – and this executive development programme provides ambitious managers with these skill sets.

Who should apply?

General Managers and Senior Departmental Managers across the hospitality and tourism sector in Hotels, Visitor Attractions, and Restaurants etc.

How to Apply

Interested participants are encouraged to complete our selection barometer to help our panel of experts assess your level of readiness and suitability for this strategic Executive Development Programme. To check if this Programme is suitable for you, taking into account your experience and knowledge, please complete this Barometer .


We are delighted to announce that Fáilte Ireland are subsiding the total cost of the Executive Development Programme by 50%, the fee for this is normally €5000, consequently, the net fee for successful applicants is now €2,500.

Starting Date

The programme will be delivered over seven modules during a 6-month period starting in January 2018. Each module is typically 1 -1 ½ days in total.


Irish Management Institute, Sandyford, Dublin

For Further Information and to discuss the programme, please contact:

Michael Brady, Michael.brady@failteireland.ie

For industry to register on Fáilte Ireland’s Trade Portal click here

#IMI #FailteIreland

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