Sales? Marketing? Questions You Really Need To Answer
IBEC in conjunction with Conor Kenny recently held a very engaging and thought provoking session at their offices in Leeson street for those involved in the Travel, Leisure and Hospitality . Those in attendance included a number from high profile hotels and restaurants currently operating in the Leinster region. The emphasis of the event was to challenge those attending to question their collective understanding and knowledge of marketing and how it impacts on their day to day business.
The format was very much interactive with Conor challenging the room to question how well they understood the business models in place within the businesses and what message it delivered to the customer. It also give an opportunity to review on how to adapt and change but still remain on message to the client. All in all a very worthwhile event.