• Cyril McAree

86% Of Irish SMEs Plan To Purchase Corporate Gifts This Christmas

The popularity of corporate gifting among Irish SMEs is set to grow this festive season, with 86% planning to purchase presents for clients, up 4% year-on-year, according to new research by Musgrave MarketPlace.

The study was carried out among 830 Irish SMEs as part of its ‘Christmas Made’ campaign which aims to make Christmas a hassle-free experience for SMEs with a range of gifting options available in-branch and online.

Key Findings:

  • 86% of small business owners plan to give corporate gifts this festive season – a rise of 4% year-on-year

  • 92% give corporate gifts to strengthen relationships with clients

  • 1 in 3 plan to spend €40-€50 per client this Christmas

  • Choosing the perfect gift for clients is the most stressful part of corporate gifting according to SMEs

Enhancing Client Relationships

Highlighting the importance of strong SME and client relations, almost all those surveyed (92%) send gifts to strengthen relationships with their clients. When asked how much they intend to spend per client this Christmas, 1 in 3 stated €40 - €50 and 27% choose more expensive gifts to show their appreciation, spending €60 - €100. Before making a purchase, almost a third (31%) of SMEs would consider how social media worthy the gift is so as to increase the likelihood of picture perfect posts by their clients.

Stresses Associated with Corporate Gifting

Finding a gift that’s suitable is the most stressful part of the process for 42%, up 5% from 2016. Almost 1 in 5 consider organising the delivery of gifts a difficult task while 17% think it can be overly time consuming. The high costs associated with purchasing gifts is a concern for 15% of SMEs while 7% say finding somewhere to buy the right gifts is the most difficult part of the seasonal activity.

For SMEs seeking to take the stress out of corporate gifting this year, Musgrave MarketPlace has a wide range of gifts to suit all budgets and tastes. So, whether an SME wants to show its appreciation for a longstanding client or say thank you to a postman or courier, Musgrave MarketPlace has Christmas Made.

For example, the ever-popular prosecco and chocolates hamper (€17) comes with Lily O’Brien’s Ultimate Chocolate Collection 93g and is the perfect token to show your gratitude this festive season. For those with a real sweet tooth, the Aisling Hamper (€26) provides the solution. Filled with delicious Irish produce and presented in a gift hat box, it includes Baileys Original Irish Cream 35cl, Butlers Caramel & Truffle Collection 100g, and Lily O’Brien’s Petit Chocolate Collection 48g.

Each gift is available to purchase online and can be delivered to the recipient’s door by a trusted member of the Musgrave MarketPlace team, reducing time spent shopping in store and stresses associated with arranging delivery.

Mixed Hampers Continue to be Top Gift Choice

According to the Musgrave MarketPlace survey, mixed food and alcohol hampers continue to rank as the most popular gift for corporate clients, with 45% of SME owners opting for this crowd-pleasing favourite. Over half (54%) of SMEs also say mixed hampers is the number one gift they would like to receive from clients this Christmas. Gifting alcohol also rates highly among SMEs, with 42% of small business owners now choosing wine, spirit or craft beers for their clients. Chocolates were considered the best gift to give by 9% of respondents while just 3% would opt for candles. When questioned on timings for sending corporate gifts, early to mid-December was the most popular period to ensure gifts are received in advance of office closures.

The Celebration Hamper (€70) is the ultimate gift for party season and offers those essential festive favorite foods. With this hamper, clients can look forward to Celebrations Chocolate Tub, Pringles Crisps, Caffreys Mini Snowballs, Prosecco, Ferrero Rocher Chocolates, Christmas Mini Crackers x6 and more! The Musgrave MarketPlace mixed hamper range also includes the Lindisfarne Hamper (€120) which comes presented in a luxury lined wicker chest and includes Jameson Irish Whiskey 70cl, a selection of wines, prosecco, Scullery Christmas Chutney, an irresistible choice of chocolates, Seymour’s Original Shortbread, luxury Christmas crackers, a candle and a Christmas decoration.

For those with less budget but seeking to make a lasting impression, Musgrave MarketPlace has the answer. The Kenmare Hamper (€40) includes a bottle of Soliera Tempranillo, Irish whiskey cake, Kerrygold Traditional Irish Butter Shortbread and Caffreys Butter Fudge among other things. For the Craft Beer enthusiast, there’s a range of options available in-store and online including presentation boxes combining popular Irish Craft Beers (€16), as well as International Craft Beers (€15.50).

Commenting on the findings, Musgrave MarketPlace Director of Marketing Desi Derby said,

“At Musgrave MarketPlace, we strive to make corporate gift giving a hassle-free process for all SMEs. We offer high quality gifts for purchase both in-store and online to save our customers’ time and minimise unnecessary stress. Our extensive offering allows customers to choose the most suitable gift to show their appreciation to clients this Christmas. For business owners who are increasingly busy during the festive period, we also offer a convenient delivery service to ensure gifts are sent directly to recipients’ doors.”

Musgrave MarketPlace SME customer Eleanor Jones, Marketing Manager of REDCO Auto Holdings said,

“As an SME we enjoy gifting our loyal customers every Christmas. We use Musgrave MarketPlace due to the various range they have available when we are ordering our corporate gifts. We deal directly with the fantastic staff in the Robinhood branch, Ronan is particularly helpful and accommodating and always ensures the hampers are delivered on time and provided to us at great value.”

For further information on great gift ideas this Christmas, visit your local Musgrave MarketPlace branch or log on to www.musgravemarketplace.ie/_uploads/brochures/christmas-2017/4/hampers.html


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