• Cyril McAree

Ireland Is ‘Cool’ For Business Tourism In Iceland


Ireland is being promoted as a top destination for business tourism this week, at the Global Incentive Summit in Reykjavik.Now in its second year, the Global Incentive Summit is one of the leading events for business tourism – with top incentive buyers from North America, Europe, the Middle East and Africa set to attend, all looking for ideas and suggestions for their global incentive travel programmes for 2018 and beyond.

PIC SHOWS: Marie McKown, Tourism Ireland; and Liz Godfrey, Adare Manor, at the Global Incentive Summit in Reykjavik.

The four-day B2B event – which involves pre-scheduled one-on-one meetings, as well as networking events – provides an excellent platform for Tourism Ireland and the participating Irish companies to meet and do business with the influential international buyers in attendance.

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.

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