• Cyril McAree

TBEX Touches Down – Europe’s Biggest Blogger Gathering Kicks Off in Killarney Today


More than 600 of the world’s top travel social influencers will gather today and tomorrow in Killarney to attend TBEX Europe, the largest gathering of travel bloggers, writers, content creators and social media influencers in Europe.

This highly influential group has a combined reach of 380 million travel fans and have been exploring Ireland over the last few days. It is estimated that each delegate will spend an average of two weeks in Ireland - attending TBEX Europe which takes place in the Killarney Convention Centre and travelling before and after the event. For almost half of the TBEX delegates, this will be their first experience of Ireland.

Fáilte Ireland was involved in winning this year’s event to Ireland and will be greeting delegates this morning with a special welcome video. As today’s Conference begins, Fáilte Ireland CEO, Paul Kelly explained the importance of the event for Irish tourism:“No other event offers Ireland the opportunity to meet with so many travel bloggers, traditional travel media, digital content creators and social media influencers all at once and we have been working hard to ensure Ireland can reap the benefits of their time spent here.“When we consider the scale of their audiences, hosting these delegates is a unique opportunity for us to increase Ireland’s digital footprint and reinforce the many reasons why Ireland should be a destination of choice for these influencers and their followers.”

While the delegates are here, hundreds of them are enjoying bespoke Fáilte Ireland fact-finding trips and experiencing first-hand what Ireland’s Ancient East, the Wild Atlantic Way and Dublin have to offer. And they are sharing their experiences - already, ahead of the conference, the #TBEXIreland tag has generated 5.5m impressions.

To maximise the opportunity TBEX Europe presents, Fáilte Ireland has been working with up to 500 members of the Irish tourism industry to ensure they are ready to play their part in providing an unforgettable experience as the TBEX delegates explore the country. Workshops and webinars have provided those businesses with top tips on increasing traffic to their social channels, amplifying positive coverage and using photography to get their message to global audiences. Irish tourism businesses will also have the opportunity to take part in a speed-dating networking session with the international delegates where they will have the chance to showcase their products and pitch story ideas to some of the world’s top social travel influencers.

Since its inception in 2009 TBEX has grown into the world’s largest travel community, with conferences held annually in North America, Europe, and Asia Pacific. In 2016, TBEX events across the globe reached over 358 million travel consumers worldwide.

Follow the conversation #tbexireland

#TBEX #socialinfluencers #Killarney

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