• Cyril McAree

Lyons Tea Pledges Continued Support To Pieta House To Raise Awareness And Funds


Lyons tea is to again partner with Pieta House, the Suicide, Self-harm and Bereavement Care Charity. This is the second year of the partnership, which aims to raise awareness and much-needed funds for Pieta House and the vital services it offers free of charge, from its centres nationwide around the country.Lyons invites trade customers to pledge their support to Pieta House and, for every special case of Lyons Original 600 purchased, Lyons will donate 50cent to the charity, while stocks last.

Additionally, trade customers can pledge their support online at ufs.com/pietahouse and Lyons will donate 50cent to Pieta House.

Customers of Unilever Food Solutions will also have the opportunity to make a charitable donation worth €5 to Pieta House by using their Chef Rewards points on the loyalty programme during September and October. Check out ufschefrewards.com.

Retail customers will be able to show their support by purchasing promotional boxes of Lyons Original Blend 80s. For every box sold, Lyons will donate 10cent to Pieta House and boxes will be available from the end of September, while stocks last.

Lyons tea drinkers will be able to support Pieta House at a number of events being planned to mark World Mental Health Day on 10th October. Lyons has also created a special recipe guide that can be downloaded, which is full of recipe inspiration if trade customers are planning to hold a tea morning on the 10th October.

Jim Reeves, Customer Director Ireland at Unilever Food Solutions said: “Last year, we were delighted that the partnership with Pieta House raised €30,000. We are committed to exceeding that amount this year and to raise much-needed funds to keep the vital services provided by Pieta House going in Ireland.

“We know that many a problem has been shared over a cup of tea in Ireland and that it is often a starting point for those looking for support or a listening ear. We encourage people to find time to talk to each other and open up about whatever might be on their minds. I would like to remind anyone in need that Pieta House is there to offer non-judgmental help and support.”

Commenting on the Lyons tea campaign Brian Higgins, CEO of Pieta House said: "We are delighted to be partnering with Lyons again this year. Last year’s campaign was a tremendous success and not just for fund raising. The campaign allowed Pieta House take over boxes of Lyons tea and gave us direct access to thousands of households around the country so that we could provide contact information for anyone in need of our services.

“All donations raised through this wonderful partnership will allow us to continue supporting people across the country in their time of greatest need. With the public’s help, we can continue to serve individuals and communities across Ireland by answering the phones and keeping the doors of our centres open for those who need our support. Pieta House provides a completely free service and we rely on fundraising to be able to continue to provide this vital care."

Paul Kelly, Head of Marketing, Unilever commented: “The partnership with Pieta House is a very special one for us at Lyons and we are delighted to be able to help. Pieta House has been at the forefront of Irish mental health support for over 10 years and it has helped tens of thousands of people around the country. We are delighted and proud to support this fantastic and much-needed service in any way we can. We’re all really looking forward to another successful year and would ask all of our customers to pledge their support.”

Pieta House has offered support to over 29,000 people since it first opened its doors. Over 5,800 people sought its services in the last year alone. Alarmingly, 25% of those who have come to Pieta House are under the age of 25, highlighting the importance of ensuring young people know that there is always someone available to talk to if needed.

For more details on how to Pledge your Support with LYONS, visit ufs.com/pietahouse and www.facebook.com/LyonsTea or contact your local sales representative.


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