• Cyril McAree

Bord Bia's Campaign Says #JustAsk


Bord Bia's Just Ask campaign encourages diners to look for information on where the food on their plate comes from when dining out and champions restaurants across Ireland that demonstrate best practice in supporting local suppliers on their menus. With over 80 award-winning restaurants across Ireland selected by Georgina Campbell and Bord Bia since the campaign began in 2009, be sure to Just Ask the next time you’re dining out!

Pic Shows: Sha Roe Bistro, Clonegal, Co. Carlow, is the Bord Bia Just Ask Restaurant of the Month for July.

This short video explains what the Bord Bia 'Just Ask' campaign is all about. Click here to view!

Commenting on the campaign, Maureen Gahan from Bord Bia said, “It’s wonderful to see how the Just Ask campaign has developed over the last eight years and we are delighted to work with Georgina on it. With over 80 award-winning restaurants selected to date, we are proud to share this video with consumers, in the hope of showcasing how they too can get involved and actively support local food producers.”

How Can Diners Get Involved?

The Just Ask campaign encourages diners to look for information on menus about where the food on their plate comes from – and if it's not written on the menu, then Just Ask! This campaign is all about promoting engagement and transparency in the farm to fork process – and we would encourage both young and old diners to get involved!

How Can Restaurants Get Involved?

We are seeing more and more Irish restaurants choosing to use locally-sourced ingredients, taking advantage of the wealth of quality Irish meats and fresh produce available on our doorstep. Restaurants can get involved with the Just Ask campaign by sourcing from local producers, and crediting their suppliers on their menu.

Each month Bord Bia and Georgina Campbell select a Restaurant that is demonstrating best practice in providing transparency in the sourcing of their food to their customers through their menus. Winners will benefit from PR support from Bord Bia, as well as featuring on our Just Ask map that allows diners to find restaurants dedicated to serving local produce.

Further information is available on www.bordbia.ie/justask

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