• Cyril McAree

Design and Craft Businesses to Charm Visitors in Ireland’s Ancient East


Design and Craft businesses throughout Ireland’s Ancient East gathered in the Pembroke Hotel Kilkenny today (Thursday 6th July) to attend a Design and Craft in Tourism workshop, organised by Fáilte Ireland, the National Tourism Development Authority.The workshop saw over thirty craft businesses come together to consider how their craft experience can meet the needs of the visitor and how by engaging with tourism they can grow their businesses and how it fits within Fáilte Ireland’s new destination brand – Ireland’s Ancient East.

Pic Shows: Jenny De Saulles, Fáilte Ireland and Brian McGee, Design & Crafts Council of Ireland at the Design and Craft in Tourism workshop, organised by Fáilte Ireland at the Pembroke Hotel in Kilkenny. PIcture: Pat Moore.

The workshop was attended by local tourism businesses from across Ireland's Ancient East including Kilkenny, Carlow, Cork, Kildare, Louth, Monaghan, Offaly, Tipperary, Waterford, Westmeath, Wexford and Wicklow to develop their craft story within Ireland’s Ancient East and support them in becoming the most enjoyable, accessible and engaging cultural destination in Europe.

Speaking at the workshop, Head of Ireland’s Ancient East, Jenny De Saulles, from Fáilte Ireland, said:

“We were delighted to have so many businesses attend this workshop, each making such a valuable contribution to the development of the craft experience in Ireland’s Ancient East.

Fáilte Ireland view Craft as being a key element of the visitor experience in Ireland’s Ancient East and as such were delighted to work together with craft businesses to support the development of a visitor focused craft experience for international visitors. This will steer our communications and promotional activities to ultimately increase international visitor numbers and revenue to these businesses.”


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