• Cyril McAree

Top Chinese Magazine Representatives Visit Ireland

Chinese representatives with one of the leading culture and lifestyle magazines in China – CITYZINE - have arrived in Ireland for a ten day tour (1-10th June) to learn more about two of Fáilte Ireland’s major tourism brands: Ireland’s Ancient East; and Dublin – A Breath of Fresh Air.

The magazine focuses on city life for their target audience of younger generation living in first tier Chinese cities. The journalists and photographer director cover topics of popular cities, lifestyle, culture and travel.

A tailored visit was designed to promote Ireland to the Chinese market and was hosted and managed by Fáilte Ireland in collaboration with Tourism Ireland. The group will take part in many activities in counties Dublin, Waterford, Kilkenny, Wexford and Kildare. See full itinerary list of what they will see in Notes to Editor. Ciara Sugrue, Fáilte Ireland’s Head of International Publicity, explained – “Fáilte Ireland is delighted to welcome these Chinese media to Ireland and hope the experiences while in Ireland will persuade their many readers to follow in their footsteps. The Chinese market is an important market for Ireland and we are delighted to welcome the Chinese representatives from top magazine Cityzine, to Ireland where we showcased our tourism offering across our two tourism brands. We believe that their interest in learning more about Ireland is a testimony to the strength of our attraction.

China is the world’s largest source market, accounting for an estimated 85 million outbound trips in 2016. It is also projected that Europe will welcome an estimated 11 million Chinese arrivals in 2016 - a share of 12% of the Chinese market. With the Chinese market to Europe forecast to grow by 9% per annum over the next five years, these Chinese media have the capacity to deliver significant amounts of visitors to Ireland and their presence here is testament to Ireland’s appeal as a destination.”

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