The Spotlight Is On Ireland in Nevada
Nine Irish tourism companies joined Tourism Ireland at Global Travel Marketplace (GTM), in West Henderson, Nevada. The busy, three-day event involved a programme of bespoke one-to-one appointments and networking sessions – providing a wonderful opportunity for the Irish tourism enterprises to meet, and do business with, influential travel advisors from North America, ensuring Ireland is ‘top of mind’ for them when recommending destinations to their clients.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Our presence at this year’s Global Travel Marketplace provides another excellent platform to spread the word about the many great things to see and do right around the island of Ireland.“Tourism Ireland has a very clear focus for the year ahead and that is to deliver a +6% increase in visitor numbers and +9% increase in revenue from North America. We will achieve this by working in close collaboration with our tourism partners, in both the US and Ireland, rolling out an extensive programme of high impact campaigns and promotions which will target those consumers with greatest potential to travel to Ireland.” Tourism Ireland has prioritised North America for 2017, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. A number of factors are working in our favour, including more airline seats than ever before, from 20 gateway cities across North America to the island of Ireland, with numerous new flights and expanded services in the pipeline for this year.