• Cyril McAree

Fáilte Ireland Pulling Out the Stops to Incentivise North American Corporate Buyers to Choose Irelan


A group of hand-picked influential North American Corporate and Incentive buyers have arrived in Ireland this week to experience some of the world class facilities available across the country with a view to selling Ireland to their clients for 2017 and beyond. The buyers are being hosted by Fáilte Ireland for a five day fact-finding trip in conjunction with Tourism Ireland.

Corporate and incentive travel is a large component of Ireland’s Business Tourism sector, already this year Fáilte Ireland’s Meet in Ireland team have supported and delivered €67m in Meetings, Incentive and Conference business for Ireland for current and future years. This year alone, more than 110 corporate and incentive meetings and events will take place in Ireland delivering 25,000 international delegates to our shores, which are expected to generate €30million for the economy.

The buyers, who arrived into Shannon Airport, had the chance to carry out a number of site inspections at key venues across the country including Adare Manor, Co. Mayo; The Killarney Park Hotel and The Europe, Co. Kerry; The K Club, Co. Kildare, and the Shelbourne Hotel in Dublin. They also sampled first-hand some of the attractions and experiences that await their clients should they choose Ireland – whiskey tasting, bódhrán lessons, Gaelic games, Fab Food Trails and much more.

In Dublin the buyers were also hosted by Dublin’s Lord Mayor Brendan Carr at a special reception in the Mansion House. Speaking about the visit, Head of Business Tourism & Events for Fáilte Ireland, Ciara Gallagher explained – “Corporate and incentive meetings offer Ireland a great opportunity to attract high value visitors to the country. We are delighted to have been able to host some of North America’s most significant buyers and let them sample our offering for such an extended period of time as it allowed us to ensure they experienced all that we have to offer their clients in Dublin and at key locations across the country.”

This is just one of a number of targeted fact-finding trips Fáilte Ireland, in conjunction with Tourism Ireland, has planned under the Meet in Ireland brand for 2017. A number of visits, targeting key buyers in France, Germany and the UK, are scheduled in the coming weeks, with the view to delivering even more corporate and incentive visitors to our shores for many years to come.

Importance of Business Tourism:

The latest Fáilte Ireland estimates, based on CSO figures, indicate that Business Travel from overseas markets is worth in excess of €700m to the Irish economy after growing 7% during the period 2015-2016. The sector is estimated to support approximately 21,000 jobs.

Reflecting this growth, Fáilte Ireland’s Business Tourism & Events team have directly influenced €198m of promotable business (i.e. group business that can be activity bid on) won for Ireland in 2016 – an increase of 10% on business won for Ireland in 2015.

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