• Cyril McAree

German Media Visit Ireland to follow in the Footsteps of Famous Writer Heinrich Böll

The Wild Atlantic Way is getting a major international boost this week as Fáilte Ireland, in conjunction with Tourism Ireland, host a group of German media with a combined circulation of over 2 million. The group will be following in the footsteps of renowned German writer and Nobel Prize Laureate, Heinrich Boll who wrote the journal Irisches Tagebuch (Irish Journal).

During their time here they will learn more about the Wild Atlantic Way and delve into the journey of Heinrich Böll’s life on Achill Island where he stayed in a cottage in 1958 and where he did a great deal of his writing in.

During their time, the group spent time at the deserted village at Slievemore, enjoyed time at the Ceide Fields Visitor Centre, the Museum of Country Life and Ballycroy National Park ahead of visiting the Heinrich Boll cottage on Achill. The group also met with the Achill Heinrich Boll Association at Bervie Guesthouse, Keel.

Ciara Sugure, Head of International Publicity, Fáilte Ireland, explained –

“These trips are a wonderful opportunity for overseas media to come and experience at first hand the Wild Atlantic Way and they are pivotal to positioning this Irish attraction in front of a German audience. We trust that the visiting media will enjoy their time along the Wild Atlantic Way and encourage their many readers and followers to take the same journey and put it firmly on their ‘must-visit-soon’ list”.

Last year was a bumper year for international media coming to Ireland. Over 1,000 representatives from print, broadcast and online channels across the world descended on our shores during the year providing Irish tourism with an overall reach to over one billion readers and viewers worldwide. The advertising value of this reach is estimated at over €87 million. Fáilte Ireland, together with Tourism Ireland, co-ordinated over 400 different itineraries resulting in the media representatives meeting with over 4,000 Irish businesses across the country.


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