• Cyril McAree

Georgina Campbell Irish Breakfast Awards Winners 2017!

The very best in Irish hospitality, Irish food and Irish tourism received national recognition from Georgina Campbell at the “Georgina Campbell Irish Breakfast Awards 2017 – In Association with Fáilte Ireland. Hosted at The InterContinental, Dublin, this new and innovative national awards scheme is designed to highlight the importance of the Irish Breakfast to international visitors to Ireland and domestic travellers and aims to support the use of Irish foods and quality produce as part of the Irish breakfast on offer.

The awards also serve to celebrate and promote Irish hospitality providers and Irish food producers who excel in their delivery of high quality produce and the Irish Breakfast experience. All categories of the Irish hospitality industry were recognised from Bed & Breakfast, Guesthouse and Country House Awards to recognition for some of Ireland’s leading 3, 4 and 5 Star hotels. Irish artisan food producers were also national winners with the first “Irish Bread Award” category followed by special recognition for Irish Breakfast Foods in the Meat, Fish, Cereal and Dairy categories.

The Irish Brunch Award – a new addition to the “Georgina Campbell Irish Breakfast Awards” – recognises the rising popularity of the brunch experience across the country. Assessors sampled the Irish brunch experience in a range of restaurants, cafes and bistros around the country to find the very best for selection. Other categories highlighted the importance of the Irish Breakfast experience in our tourism offering such as the “Visitor Attraction Award” which recognises Irish visitor attractions that offer their guests an outstanding food experience including their Irish Breakfast as part of an overall Visitor Attraction.

The “Welcome Standard Award” showcases the excellent Irish Breakfast experience offered by hospitality providers within the Fáilte Ireland Welcome Standard classification. This includes innovative, quirky and unusual tourist accommodation businesses throughout Ireland.

Speaking at the announcement of the winners, Georgina Campbell said:“I would like to congratulate all the recipients today who have come from the four corners of Ireland to be here. The standards across the country have been set by these Irish hospitality providers and Irish food producers who have excelled in their delivery of and contribution to the Irish Breakfast experience. These awards started on a small scale a long time ago, because we noticed on our travels around Ireland for the Guide that breakfast standards were falling in the absence of competition and reward – and so the “Georgina Campbell Irish Breakfast Awards” was launched. The aim was to create a benchmark system that would motivate the industry to raise the standards of the Irish Breakfast experience, and it was taken up with enthusiasm by some sectors. Now, working with Fáilte Ireland, we can scale it up and get everyone who serves breakfast to think seriously about their offering.

There is much more to a great breakfast than the Full Irish of course, but the Irish Breakfast Plate is recognised internationally and used at major events, especially around St Patrick’s Day celebrations worldwide. We need to stop taking The Irish Breakfast for granted and let this simple meal – and the deliciously simple dish at its heart – be cause for celebration itself. But it needs to be authentic – if it says Irish, it must be Irish. I hope that, by creating this new national awards scheme, the wider Irish hospitality industry will take on board the important role that the Irish Breakfast has. I would like to thank Fáilte Ireland for supporting this awards scheme and event today, and we look forward to working with them in the coming years.”

Fáilte Ireland was delighted to support the “Georgina Campbell Irish Breakfast Awards 2017” Speaking at the event, John Mulcahy, Head of Food Tourism with Fáilte Ireland said: “Well done to all those involved today. As the national tourism development authority, Fáilte Ireland is delighted to partner with Georgina Campbell’s Irish Breakfast Awards and recognises the important role of the Irish breakfast in our tourism offering. A quality Irish breakfast is a key part of the visitor experience to Ireland and allows the opportunity to showcase the tastes of the Wild Atlantic Way, Ireland’s Ancient East and Dublin.”


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